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PODCASTING LECTURE
Greg Pool
Lead Staff, Web Services, IT @ CSUMB
Concert promoter, TreeHouseConcerts.orgWednesday, March 12, 2008
TAT 338 - Prof. Steven Levinson
CSU Monterey Bay
Definition
Podcasting is a way of publishing sound & video files to the Internet, allowing users to subscribe to a feed and receive new files automatically. [ full definition ]
PLUS: Unlike radio or streaming media, podcasts are time-shifted, meaning that listeners have control over when they hear the recording.
- Time-shifting video: VCR, Tivo - favorite TV show
- Time-shifting audio: no equivalent to VCR in audio
MINUS: Podcasts cannot have live participation or reach large audiences as quickly as radio can.
- PHENOMENA: CBS Evening News piece (April 26, 2005)
- PROCESS: Diagram
- EXAMPLE: How I make a podcast at Tree House Concerts
Equipment
- small studio example
- condenser mic - picture
- Firewire interface (microphone) - picture
- mixing board - Jake Ludington's MediaBlab
- field recording
- iRiver 799 + Griffin lapel mic (obsolete)
- Zoom H4 - handheld digital recorder
- post-production
- More examples from U of Wisconsin-Madison
Subscribing
- iTunes - podcast receiver
- Juice - podcast receiver
- RSS example - similiar to HTML, but uses XML
- Make your own RSS - editors
Examples:
- amateur
- Lascivious Biddies - from the CBS EveningNews piece
- Thing a Week- Jonathan Coulton
- The Catholic Insider - did podcast walking past the body of Pope John Paul II
- Sound Seeing Tours
- TreeHouseConcerts podcast 11 JUN 2007 - recorded backstage in Salt Lake City arena with portable equipment
- professional
- Adam Curry - the Podfather (although Dave Winer made the technology work)
- Dawn & Drew Show - husband and wife from Wisconsin
- KCRW - Santa Monica CA
- WNYC's On The Media
- events
- Tour de France (Lance Armstrong)
- World Cup Soccer (Germany)
- Television - LOST podcast
Directories
- ipodder - the first (no longer active)
- Podcast Alley - one of the better ones
- Odeo
- iTunes Music Store
Music
- copyright issues
Licensing - ASCAP and BMI (performance rights organizations)
- Understand the difference between "performance" and "mechanical" rights.
- College broadcasters study the problem
- examples
- Buy a license - Coverville - licensed music from ASAP and BMI
- Get permission per song - IndieFeed (US), The Miller Tells Her Tale (UK)
- Play only Creative Commons music
- Jonathan Coulton's music, his CC license
- Podsafe Music Network
- IODA's Promonet
- TreeHouseConcerts podcast 16 APR 2006 - example of playing full-length Creative Commons music from Jonathan Coulton
- marketing
- time-shifting (not live)
- extension/enhancement of existing media
- Long Tail marketing
- advertising - $80M in 2006 to $400M in 2011 (Association of Downloadable Media)
TREE HOUSE CONCERTS - A live acoustic music house concert venue
on the Monterey Peninsula along California's central coast.
© 2003-2007 TreeHouseConcerts.org
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